Eight Tips To Help Chiropractors Grow Their Practice

Chiropractic practice growth isn’t just about getting new patients; it’s about providing the best possible care for those patients and creating a successful business. However, you must expand your list of clients and revenue sources to serve more patients. But how can chiropractic practices accomplish these goals?

Below, our eight tips to help chiropractors grow their practice can help you get started.

1. Set Goals

Setting goals is essential for any business, especially for chiropractic practices. Goals provide focus and help you set milestones that you can measure to determine your progress. Consider what the competition is doing and the practices you admire when setting your business goals. This information will give you an idea of where you should focus your growth efforts.

Setting Goals for Your Chiropractic Practice

Try not to get carried away when setting goals for your practice. Each goal must be attainable and practical. You must consider several areas of your business when establishing these goals, from the clients to revenue to employee morale. Some useful goals to consider for your chiropractic practice may include:

  • Increasing your patient base
  • Improving patient satisfaction ratings and feedback
  • Expanding the services your practice offers
  • Enhancing the office’s atmosphere
  • Maximizing staff efficiency and productivity
  • Increasing profits and reducing costs
  • Developing an effective marketing strategy

2. Get Involved in the Community

Community involvement can be a great way to increase visibility and grow your practice. Participate in local events, sponsor charity fundraisers, or attend health fairs. This involvement and camaraderie will help you build relationships with potential patients and solidify your image as an expert in chiropractic care. Community involvement can also give you access to new networks of people who could potentially become patients.

3. Utilize Social Media

Social media is one of the most powerful tools for chiropractors to grow their practice. It allows you to reach potential patients, build relationships with existing patients, and network with other professionals in your field. Make sure that you regularly update your social media accounts and engage with your followers so potential patients can see what you offer.

How To Best Utilize Social Media as a Chiropractor

Posting informative and engaging content is important when using social media as a chiropractor. Your posts could include videos of you providing treatment advice, success stories from satisfied patients, or day-in-the-life photos of a typical workday. Posting regularly will help ensure your followers stay updated on your practice and the industry’s latest happenings.

4. Develop a Referral Program

Often, the best marketing strategy is word-of-mouth. Encouraging existing patients to refer new ones is an effective way to grow your practice and get the word out about your services. Consider developing a referral program that rewards both the referring and referred patients with discounted services or free products. As good as your marketing program and strategies are, people are more likely to listen to a referral from a friend or colleague than an email or brochure.

5. Invest in Quality Marketing

Investing in quality marketing materials can help build your practice’s credibility and reach new potential patients. These materials could include brochures, postcards, flyers, or business cards to advertise your services and offer discounts or promotions like a free consultation to get clients in the door. You may also want to consider investing in digital marketing tools such as a website, email marketing campaigns, and search engine optimization to help you reach a wider audience.

6. Stay Up-to-Date on Trends

Staying up-to-date on industry trends is essential for any business, but it is especially important for chiropractors. Make sure you are aware of the latest technology and techniques to provide the best possible care for your patients. Additionally, new techniques can help draw in potential patients seeking something more modern or advanced than what other chiropractors offer.

7. Expand Your Services

Offering various services can be an effective way to increase revenue and attract new patients. Consider offering massage therapy, physiotherapy, or acupuncture in addition to more traditional chiropractic services. These additional services will help bring in more patients and may help existing patients who need multiple treatments for their ailments.

8. Take Care of Yourself

While your primary focus will be on your practice and clients, don’t forget to take care of yourself. Taking care of yourself should also be a priority when running a business, especially for those in the health and human services field. Prioritizing your well-being ensures you can provide the best possible care for your patients, and allows you to stay energized and focused. Make sure you take time to rest and relax so your mind is clear when dealing with business matters.

With these eight tips in mind, chiropractors can grow their practices and provide quality care for their patients while taking care of themselves. By investing in quality marketing materials, staying up-to-date on trends, and encouraging referrals, chiropractors can increase their visibility and patient base while building a successful business.

Bonus Tip: Offer Flexible Appointments

Offering flexible appointments is another great way to grow your chiropractic practice. Offering extended hours, weekend and evening appointments, or online booking options can make it easier for potential patients to find the time to visit your practice. Offering flexible appointment windows will make establishing care more convenient for your patients and help you reach a wider audience.

For example, staying open until 8 p.m. on weekdays and 4 p.m. on Saturdays can benefit those who work or have busy schedules during the week. Additionally, offering online booking options can make it easier for potential patients to book appointments without calling the office or coming in for a consultation.

Let Baxter & Associates Help Protect Your Practice as It Grows

We hope our eight tips help your chiropractic practice grow significantly. One final thing to consider is securing greater protection as your practice grows. Chiropractic malpractice insurance is critical for every chiropractic practice, especially those that are expanding. Baxter & Associates can connect your practice with insurance providers that fit your needs and budget. Give our staff a call to learn more, or request a free online quote today.

Eight Tips To Help Chiropractors Grow Their Practice

5 Common Causes for Nurse Practitioner Negligence Claims

For many medical professionals like nurse practitioners, being sued for medical malpractice comes with the job. However, knowing the source of negligence claims can help nurse practitioners avoid the hassle and stress of malpractice suits. We detail some common causes for nurse practitioner negligence claims below.

Failure To Diagnose

Many cases of negligence against nurse practitioners concern diagnosis. While we typically think of doctors and physicians as being responsible for diagnoses, in many instances, nurse practitioners are the ones who diagnose patients. Unfortunately, a nurse practitioner might miss a diagnosis due to misjudgment, lack of organization, or unnoticed symptoms. If a nurse practitioner fails to order additional testing or recommend a specialist for timely medical diagnosis, and the result is harm to the patient, the nurse practitioner may be liable.

Medication Mistakes

Another core responsibility of nurse practitioners is medication. A nurse practitioner can prescribe and administer medication directly to patients. But with the high volume of medication tasks they have, simple mistakes become easy. The nurse practitioner may prescribe the wrong medication, administer the incorrect medication, or administer the incorrect amount. These errors could harm the patient and make the nurse practitioner liable for their injury.

Communication Failures

Communication among staff is critical when treating a patient. The nurse practitioner and others involved with the patient’s treatment, like physicians and nurses, should always be current with the patient’s status.

Therefore, communication failures are another of the common causes for nurse practitioner negligence claims. In particular, this claim targets the failure of the nurse practitioner to update the patient’s primary physician or nurse or failure to do so promptly. If a nurse practitioner’s lack of communication with others regarding a patient results in harm to the patient, a malpractice suit of negligence could occur.

Failure To Monitor Patient

Nurse practitioners are also often responsible for monitoring patients, updating their status, and alerting others involved in their treatment. However, personnel resources are often stretched thin in a healthcare facility, and a nurse practitioner must monitor many patients at once. Therefore, a nurse practitioner might fail to monitor a patient or respond promptly, resulting in harm to the patient and a malpractice claim.

Injuring Patient

While nurse practitioners are well-trained and skilled in many medical procedures, they still make mistakes like the rest of us. However, those mistakes during procedures can harm a patient, and that patient may consider the nurse practitioner negligent.

The injury is not often the nurse practitioner’s fault but rather outdated or unprepared medical equipment. Still, the nurse practitioner must ensure all medical equipment is sufficient for use and not at risk of harming the patient.

Where Nurse Practitioners Can Get Malpractice Insurance

With so many ways that a nurse practitioner could be found liable for negligence, nurse practitioner malpractice insurance is essential. If you need malpractice insurance, Baxter & Associates can help you find a policy that fits your needs and budget today.

Common Negligence Cases Against Podiatrists

Like other medical professionals, podiatrists must occasionally contend with malpractice lawsuits from patients. Below, we explain common negligence cases against podiatrists so professionals can understand the source of most liability lawsuits and try to avoid them.

Unnecessary Surgery

Surgery is a common source of malpractice claims against podiatrists, specifically surgery the patient later feels was unnecessary and harmful. While podiatrists are experts in relieving foot, ankle, and toe pain, the complexity of bones and ligaments makes it difficult to determine the source of discomfort.

Due to this, multiple surgical procedures are sometimes necessary to finally relieve the source of discomfort for a patient. This can be frustrating, especially if multiple surgeries still don’t fix the problem. Patients may feel they were misled to agreeing to an unnecessary surgery or weren’t informed of the risks or alternative treatment options. Therefore, they seek damages for their pain and discomfort.

Surgical Complications

As we mentioned, many common negligence cases against podiatrists involve surgery, with surgical complications at the top of the list. Every surgery comes with inherent risk, and even the most basic procedures can result in unintended complications and consequences. Considering most podiatry surgeries are elective procedures, patients are more likely to seek restitution if they feel they wasted money on a procedure that didn’t deliver the results they wanted.

Postoperative Negligence

Like all surgeons, podiatrists can also be liable for complications postsurgery if the postoperative care is insufficient. With every surgery, postoperative care is critical to the patient’s health and the procedure’s success, but it is also a prime area for complications. Infections, nerve damage, and other pain and discomfort are not uncommon postoperative complications, especially with foot surgeries. If any of these complications arise from a lack of postoperative care, the podiatrist could be liable.


Like all doctors, podiatrists are also liable if they misdiagnose. As we mentioned, diagnosing the source of pain or discomfort in a person’s foot, ankle, or toes is difficult, even for the most skilled and experienced podiatrists. If a podiatrist makes a misdiagnosis by not performing the correct evaluation, ordering the wrong tests, or outright failing to diagnose the underlying issue, a patient could seek damages via a malpractice suit.

Where To Get Malpractice Insurance for Podiatrists

Clearly, there are plenty of opportunities for podiatrists to be liable, which is why malpractice insurance is critical for every podiatrist. If you need liability insurance as a podiatrist, Baxter & Associates is a malpractice insurance agency with years of experience connecting medical professionals with professional liability insurance providers. Browse our services and get a quote for a malpractice policy on our site today.

Understanding the Malpractice Insurance Cooperation Clause

The cooperation clause is a common and critical provision in many liability insurance policies. We’ll help you understand everything about the malpractice insurance cooperation clause and what it means for policyholders and insurance providers.

What Is the Cooperation Clause?

The cooperation clause, or assistance provision, is one of the most common in malpractice and liability insurance policies. This clause is activated when a claim is filed against the policyholder.

The language of the clause may differ depending on the policy and the provider. Still, the basic provisions of the clause dictate the policyholder must work with the insurance provider and not hinder the investigation and defense against the claim. Cooperation clauses are common in auto and home insurance policies, but the language is typically different than in liability policies.

Why Is the Cooperation Clause Important?

The cooperation clause is a requirement in most insurance liability contracts, so you might wonder why it is so important. It’s a promise from the policyholder to the insurance provider that they won’t withhold information or block the investigation of a claim filed against them.

The cooperation clause makes the investigation much easier and faster for the insurance provider. It also guarantees they’ll get the information they need from the policyholder within a reasonable time. While it may force the policyholder to provide information, it’s almost always in their best interest.

What Are the Policyholder’s Requirements for the Cooperation Clause?

We know the policyholder must cooperate with the insurance provider, but what does cooperation mean? Individual policies have more specific language regarding fulfilling the cooperation clause. Still, it means the policyholder answers questions and provides context for the claim to the insurance provider in good faith.

Policyholders don’t have to conduct their own investigation, and their presence isn’t often required in settlement negotiations or court proceedings. Some clauses may require in-depth cooperation, but for most policies, the policyholder only has to answer a few questions honestly.

Is a Cooperation Clause Legally Binding?

Yes, the cooperation clause is a legally binding insurance contract provision and must be met for the policy to be legally active. If the insurance provider believes the policyholder is withholding information or not acting in good faith, they could sue the insured for breach of contract and have the court nullify the policy.

Then, the insured would be on the hook for their defense costs and any settlement regarding the claim. If the insured ignores or breaches the cooperation clause, the entire policy becomes legally null and void.

Levels of the Cooperation Clause

As mentioned, there’s a general understanding of the cooperation clause in most contracts, but some go further with higher levels and requirements of cooperation. Typically, the levels of cooperation outlined in a policy with the clause include the investigation of the claim, the payment of the settlement and costs, and the forbidding of unauthorized payments.

Investigation and Defense

The first and most basic aspect of the cooperation clause is the investigation and defense, which we’ve mostly covered. The insured must assist the insurance provider in investigating the claim and creating a defense strategy.

How much assistance the insured must provide depends on the language in their contract. This may include answering only a few questions and producing medical records, spending time with defense counsel, and attending court proceedings.

Coordination of Payment

Payment coordination is typically only applicable in cases where another policy may also cover some of the costs of the claim and settlement. Suppose a private practice owner has a claim filed against them for malpractice that also falls under general liability or business owners’ insurance. In that case, they would be responsible for coordinating the payment of the multiple insurance providers.

To fulfill the cooperation clause in this instance, the insured would coordinate the defense of this claim with the other insurance provider so one isn’t on the hook for covering the costs of the entire claim when another policy also covers it.

Unauthorized Payments

Lastly, the insured is not allowed to make unauthorized payments that could hinder or affect the investigation and defense of the claim. For example, if an insured hires a private investigator out of pocket without the approval of the insurance provider’s defense team, they could cause problems for the defense. Then, the insurer could claim the insured breached the cooperation clause.

Another example of policyholders breaching this level of cooperation is attempting to pay the case’s plaintiff directly, out-of-pocket, after the lawsuit is filed but before a settlement is agreed upon. This attempt at an early payment could jeopardize the defense, and the insurance provider could sue to say the policyholder breached the contract when they attempted an unauthorized payment.

Can the Cooperation Clause Force Me To Settle a Claim?

A common misconception regarding the cooperation clause is that it can cause the insured to settle a claim because the insurance provider says so. As we’ve explained, the clause does not give power to the insurance provider to settle a claim without consent from the insured.

Federal cases in the US have affirmed the right of the policyholder to refuse to settle or dismiss a claim and is not legally obligated to do so under the cooperation clause. The consent-to-settlement clause addresses the right of the policyholder and the insurance provider to settle a claim.

The Consent-to-Settlement Clause

The consent-to-settlement clause is another common clause in liability insurance policies. They are sometimes confused with one another but mean very different things. The consent-to-settlement clause requires an insurer to receive consent from the insured before settling a claim.

If the policyholder does not like the parameters of the settlement or wants to fight the claim in court, the consent-to-settlement clause gives them the right to do so. The insurance provider must follow these wishes.

Where To Find Malpractice Insurance for My Facility

We hope our guide has helped you better understand the cooperation clause of malpractice insurance. If you need malpractice insurance for yourself or liability insurance for healthcare facilities, Baxter & Associates is here to help. Contact our expert staff, and we’ll help you find an ideal group liability policy.

Understanding the Malpractice Insurance Cooperation Clause

Communication Errors That Can Cause a Malpractice Lawsuit

In many malpractice claims, you can trace the origin of the harm to miscommunication between staff and patients. Many communication errors can cause a malpractice lawsuit, from inaccurate documentation to communication delays between staff. We explain these miscommunications and how they can result in patient harm below.

Inaccurate or Illegible Documentation

Documentation is one of the most critical factors in patient care, including medical history, treatment plans, and updated patient status. Inaccuracies or illegible documentation could cause significant harm to the patient. A result could be that a nurse administered twice the medicine their patient needed or they read the prescription incorrectly and administered the wrong medication.

It’s an old joke that medical professionals have bad handwriting, but legibility is a significant concern. Illegible handwriting can lead to miscommunication between staff, with the patient suffering the consequences. A patient’s chart must be accurate and legible to ensure they receive the best treatment from all staff.

Failure To Update All Staff Regarding the Patient’s Condition

Another communication error that can cause a malpractice lawsuit is the failure to update all staff on the patient’s condition. This error is another instance where missing or inaccurate documentation can lead to patient harm and, therefore, a malpractice claim.

Everyone involved in a patient’s treatment, from the primary physician to the nurses, must constantly communicate about their patient’s condition. Every staff member must be aware so everyone is on the same page and working with the most up-to-date information if there’s a change in the patient’s condition, for better or worse. Delays in communication can lead to precious minutes lost that result in patient harm.

Failure To Review Medical Records

Many medical malpractice claims result from staff not reviewing a patient’s medical records before prescribing medication or administering a treatment plan. Without reviewing a patient’s medical records closely, a doctor may accidentally prescribe a medication the patient is allergic to or has a history of harmful side effects.

Reviewing medical records can be tedious and time-consuming, but it’s essential to superior patient care and all medical staff should review them thoroughly.

Where To Get Malpractice Insurance

As you can see, a simple communication error can cause lasting damage to a patient and result in a malpractice lawsuit in many ways. Baxter & Associates specializes in CRNA malpractice insurance and more for many medical professionals in need of malpractice insurance. Contact our staff for a quote on a new malpractice insurance policy today.

When To Disclose a Malpractice Case to Potential Employers

Applying and interviewing for a new nursing position is stressful and difficult for many. Some nurses worry about their medical malpractice past and wonder when is the best time to disclose a malpractice case to potential employers. Read on to learn more about this challenging situation and what actions to take.

Disclose As Early as Possible

The disclosure of past malpractice litigation is often one of the first topics of an interview or a job application for a nursing position. It’s a basic question, like an application asking if the applicant has a criminal history.

The interviewee or applicant would not often have to disclose a malpractice case to potential employers themselves, so the only concern is answering the question honestly when prompted. If, for some reason, the potential employer doesn’t ask for this information during the first interview, it’s best to disclose it before leaving. You want to ensure that it doesn’t linger over the applicant process or make it seem like you’re hiding anything.

Remember, It’s Not a Huge Concern

If you’re concerned that a malpractice case in the past could cost you a future job, you shouldn’t worry. Malpractice cases are so common for nurses and physicians that it’s generally assumed if you’ve worked in the trade long enough, you’ll face litigation eventually.

Your interviewer has likely been through a medical malpractice case before and knows that it’s often a dispute that has little to do with the quality of care provided. It would only be a cause for concern if these cases are frequent in your career, but otherwise, it’s nothing out of the ordinary.

Consider Bringing a Letter From Your Attorney

If you’re truly concerned about a certain malpractice claim becoming an obstacle in your application, consider bringing a letter from your attorney that outlines the facts of the case. Without using names, your attorney can explain your side of the claim that may not be present in the bare documents of the claim and explain the case’s outcome.

Bringing this information is an effective way to have a professional explain the case without having to defend yourself during the interview, allowing you to focus on your strengths.

Where To Get Malpractice Insurance

One of the reasons malpractice insurance is so critical for nurse practitioners and other medical professionals is malpractice suits are so common. If you need professional liability insurance for nurse practitioners, Baxter & Associates can help. Contact our staff, and we can connect you with insurance companies that can offer you comprehensive professional liability coverage at an affordable price.